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The Only 2 Ways to Reach Your Customers
The Only 2 Ways to Reach Your Customers by Andrew Cooke, Growth & Profit Solutions There are two ways to market to and gain customers, and two ways only. Either you reach out to them, or they are...
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5 Ways to Build Your Leadership Brand
5 Ways to Build Your Leadership Brand by Andrew Cooke, Growth & Profit Solutions Many companies have an ad hoc approach to developing their leaders, developing them as and when necessary to help...
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Five Strategic Tips for a Profitable Future
Five Strategic Tips for a Profitable Future by Andrew Cooke, Growth & Profit Solutions A recently published book, Understanding Michael Porter: The essential guide to competition and strategy...
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Three Tips for Express Success
Three Tips for Express Success Quick ways to build success and momentum by Andrew Cooke, Growth & Profit Solutions When we come back from summer holidays, New Year celebrations or other breaks we...
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The Exactitude of Attitude
The Exactitude of Attitude How attitude is a good predictor of prospective employee success, and how you can identify those with the right attitude for your business. by Andrew Cooke, Growth &...
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Managing the “Peter Principle” – Developing Key Leadership & Management Skills
Managing the “Peter Principle” – Developing Key Leadership & Management Skills by Andrew Cooke, Growth & Profit Solutions What are the risks of poor leaders, what are the key skills and...
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The Trials of Leadership Styles
The Trials of Leadership Styles by Andrew Cooke, Growth & Profit Solutions Adapting your leadership style for effective results – balancing task- and people-oriented leadership. When organizing a...
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Stop-Start-Continue for Individual and Team Growth
Stop-Start-Continue – 3 Steps for Individual & Team Growth by Andrew Cooke, Growth & Profit Solutions 3 Steps to Develop You and Your Team – Raise Performance, Achieve Outcomes. How often do...
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Attitude vs. Aptitude
Attitude vs. Aptitude How attitude is the driver of success and how to help people succeed. by Andrew Cooke, Growth & Profit Solutions In a previous article, “The Exactitude of Attitude”, we...
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Creating Peer Pressure
Creating Peer Pressure How to design and create peer pressure to align people and efforts. by Andrew Cooke, Growth & Profit Solutions Peer pressure is a useful way to get people to work together....
View ArticleFreedom & Choice
Choosing your own way, and choosing to be free of interference from others in doing so What does freedom mean to you? You will come up with many answers covering many concepts, situations or contexts...
View ArticleThe Paradox of Choice
Giving greater choice does not mean more will be chosen! Most people believe that having a choice is good. The belief here is that choice gives us freedom, so if we have more choices we have more...
View ArticleLetting Go and Living in the Present
If you want to create your future, then work in the present How often have your colleagues, your family, or your friends, amazed you with their near-perfect photographic recall of the times when you...
View ArticleWhat Do You Need to be Successful?
And the answer is…… So you want to be successful? But is that enough to be so? We all know that just because you want something does not make it so. Success requires one thing and one thing only –...
View ArticleHow Do People Respond?
Understand how people can react – whether they take control of themselves, or abdicate responsibility… There is a simple, but useful tool that helps you to understand how people respond to situations,...
View ArticleLeveraging Deadlines
How to use deadlines to your advantage We often live in fear of deadlines or see them as the main source of our stress. You know how it goes: “Only two months left to make your annual target”, “The...
View ArticleHiring Dedicated People
In 2015 SouthWest Airlines received a job application every two seconds, but it was very selective. It received over 287,000 resumes from which it interviewed 102,112 candidates, and hired only 6,582...
View ArticlePhysics & Productivity
How to use Newton’s three laws of motion to become more productive In our physic classes as children, we all learned Sir Isaac Newton’s Three Laws of Motion. Universal in their application they can...
View ArticleFour Questions to Debrief and Learn
Four key questions by which to learn from your experiences! We often get so involved in doing the work, that we rarely make the time to review how we are doing in a structured and creative manner that...
View ArticleFive Strategies for Growing Successfully
Not all growth is good growth, five tips to help you ensure that growth is good Do you want to grow your business? If so, do you know how you are going to grow the business? And are you aware of the...
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